Anisa International Celebrates 25 Years of Creating Beauty Tools


Anisa International is celebrating 25 years of brush-making and cosmetic tool design. 

In addition to launching a new brand vision—“a legacy of excellence that connects everyone, everywhere to inspiring beauty products and experiences"––the company recently launched three patent-pending fibers as part of The New Naturals which include substitutions from squirrel, goat and pony hair.

Founder and CEO of Anisa International, Anisa Telwar Kaicker, was quoted saying, “It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going. It was a very humble startup 25 years ago as I was not formally trained to build a business, but with the assistance and shared opportunities of my peers within the industry--I learned a way to grow this global organization that I truly take pride in.”

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