What it is: Cargo Cosmetics’ Eye Contour Palettes
Claims: The two palettes help lift, define and highlight eyes. The essential collection of six graduating matte shades—one double-sized shimmer shadow/highlighter and one double-sized matte base shade—was designed specifically for creating a natural-looking, sculpted eye.
Previously: Beauty Trends for Fall/Winter 2015-2016
Ingredient highlights: Silky powder formulas, paraben free.