1990s Beauty Trends on the Rise

Jun 16th, 2021

Hannah Fink

Brown lipstick has a 19% search increase compared to 2020.

Brown lipstick has a 19% search increase compared to 2020.

Trendalytics has released its June 2021 trend report, showing that nostalgia is trending among beauty consumers.

Related: 2022 Beauty Trend Forecast

Trends from the 1990s are reappearing this summer as consumers search online for key looks such as:

smoky eyeliner, searches up 50% compared to 2020
brown lipstick, searches up 19% compared to 2020
square nails, searches up 91% compared to 2020

Even Calvin Klein One perfume, a signature scent from the 1990s, is up 27% to last year and is searched for an average of 27K times per week.

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