Trendalytics has released its June 2021 trend report, showing that nostalgia is trending among beauty consumers.
Related: 2022 Beauty Trend Forecast
Trends from the 1990s are reappearing this summer as consumers search online for key looks such as:
smoky eyeliner, searches up 50% compared to 2020
brown lipstick, searches up 19% compared to 2020
square nails, searches up 91% compared to 2020
Even Calvin Klein One perfume, a signature scent from the 1990s, is up 27% to last year and is searched for an average of 27K times per week.