Schwan Cosmetics Unveils Oil Infused Lip Color

Schwan Cosmetics' Allure Oil Infused Lip Color.
Schwan Cosmetics' Allure Oil Infused Lip Color.

Schwan Cosmetics has launched the Allure Oil Infused Lip Color featuring a high pigment level and feather-light, silky-matte feel on the lips. The dispenser unit can be twistable or clickable and include either a cushion or brush applicator for on-the-go application.

The formulation comprises 18% pigment and 3% jojoba seed oil and other nourishing materials. The transfer-proof coverage lasts up to nine hours.

Previously: Schwan's Digital Campus

Schwan Cosmetics offers optional additions of a vitamin E complex or hyaluronic acid for lip plumping. Vanilla and coconut can be added for a sweet scent.

Long-lasting and transfer-proof lip colors are trending with lockdown-fatigued consumers, Schwan argues. At the same time, skin care-infused color cosmetic formulas offer consumer-preferred experiences.

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