Despite Schwan-Stabilo Group growing 2% in overall sales (€623.2), Schwan Cosmetics’ sales fell by 11% to €227.3 million in 2021. Sales during the first three quarters of 2021 were significantly lower than 2020 but experienced a 40% growth in the fourth quarter.
Schwan Cosmetics also shared its sustainability strategy for 2022, which includes a focus on the environment, labor and human rights, ethical corporate principles and sustainable procurement. The brand will also reduce the share of fossil-based new plastic in its products by 25%, by the end of 2022.
The first Schwan Cosmetics products that adhere to its sustainability strategy are its eye-makeup pencil that uses 70% less plastic and eyebrow pencils that utilize a protective wooden cover for its packaging.
Tomás Espinosa, managing director of Schwan Cosmetics, says, “With ‘Mindful Beauty’ as a brand statement and our matching products, we are addressing the values of consumers worldwide. Our customers don’t just want to know what ingredients are used. They want to know where production takes place and under what conditions. They increasingly expect good conduct from a brand and turn to brands whose values they share. This makes us a very sought-after partner for our customers in the cosmetics industry.”