Kylie Cosmetics is Headed to Ulta Beauty


With a single tweet, Kylie Jenner has once again switched up the beauty game. 

Jenner took to Twitter to announce the upcoming launch of Kylie Cosmetics at Ulta Beauty locations nationwide:

"I’m so excited to let you guys know that will be coming to all stores around the country this holiday!... More to come..."

*Inserts the screams of U.S. beauty lovers*

Kylie Cosmetics has been one of, if not the, most recognizable online beauty brands since its launch in 2015. This move from an online-only business model to a more traditional brick-and-mortar retail space seems to be part of a larger trend happening among e-commerce beauty brands, we're looking at you Colourpop, Morphe and Makeup Geek. 

Could this upcoming expansion may be the extra boost that Jenner needs to be the owner of a billion-dollar beauty brand

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