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Ulta Welcomes ColourPop Cosmetics

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@colourpopcosmetics / via Instagram

Ulta Beauty is harnessing the power of not one, but two buzzy social media presences. 

Earlier this week, Ulta welcomed Storybook Cosmetics to its website. Now, it has announced the launch of ColourPop Cosmetics in over 250 store locations as well as on its website. 

A recent Instagram post from ColourPop read: 

"You heard right! Colourpop is coming to Ulta Beauty! Mark your calendars Feb 25th."

A recent Allure article stated, "As of right now, the brand is starting the Ulta launch with limited products, including some Liquid Lipsticks, Super Shock Highlighters, a few different palettes, and some products that will be exclusive to Ulta stores."

Just last year, ColourPop debuted at Sephora