Marc Jacobs' #castmemarc Uses Instagram to Recruit Beauty Vloggers


Marc Jacobs Beauty is just one of the many beauty brands that continue to utilize brand ambassadors via social media. #castmemarc is the brand’s most recent social campaign, which allows fans to be in the running to become “the next Marc Jacobs Beauty social media sensation.”

How #castmemarc works

  • People (18 and over) are encouraged to post a video of themselves to Instagram telling Marc what inspired them about beauty and fashion and why he should pick them to be a finalist
  • Posts must include @marcbeauty and #castmemarc to be considered

The contest is currently running through December 16. 10 finalists will be flown to New York City where they will film a video that will be judged by a panel of judges, including Jacobs. Three finalists will be selected for the #beautymarc video series.

Winners will also receive a year’s supply of Marc Jacobs Beauty products, invites to the brand’s beauty influencer events throughout 2017 and an allowance for Marc Jacobs clothing and accessories.

Catherine Gore, vice president and global general manager for Kendo Beauty Group was quoted saying, “Marc Jacobs Beauty encourages pushing boundaries and creating your own style and we’re thrilled to see how out incredible fans share their artistry and inspiration on a global platform.”

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