Steafni is known for taking fashion risks and experimenting with makeup over the course of her career, leading Revlon to select her to star in its Choose Love campaign. The campaign is slotted to run across television, digital and social media platforms in late January 2017.
Fabian Garcia, president and CEO of Revlon said, “We are thrilled that Gwen Stefani will be representing Revlon as a global brand ambassador. Gwen is a modern-day icon: a Grammy-winning artist, a trendsetter, an entrepreneur and loving mother. The versatility of these accomplishments demonstrates her message of female empowerment, one that strongly resonates across generations of fans.”
Stefani stated, “Ever since I was a young girl, I have used makeup as a form of self-expression. I am passionate about makeup and how it can showcase your individuality and creativity. Partnering with an iconic beauty brand such as Revlon felt like a natural fit. I am so excited to continue sharing my love of makeup as a Revlon Global Brand Ambassador.”