Brands are increasingly embracing a positive partnership with spokespeople, promoting self-esteem for their consumers. Now, Revlon has announced that entertainer Ciara will join as a a beauty ambassador.
Ciara will support Revlon color cosmetics and the brand’s Choose Love campaign, including the 2017 ColorStay Eye and Revlon Kiss Balm Launches.
“As a woman who exemplifies confidence and beauty, Ciara is a perfect ambassador to represent Revlon,” said Revlon president and CEO Fabian Garcia. “Ciara is a talented and accomplished artist, loving wife and mother and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Choose Love campaign.”
“I’ve been a fan of the iconic Revlon brand my entire life,” said Ciara. “In fact, my name comes from the Revlon Ciara fragrance. It was a gift given to my mother from my father, and she fell in love with the scent and the name. It’s incredible to think that after all those years I would be joining the Revlon family as the newest global brand ambassador.”