KVD Beauty x Ulta

Aug 12th, 2020

Jeb Gleason-Allured

KVD Beauty is coming to Ulta; photo: KVD Beauty Facebook.

KVD Beauty is coming to Ulta; photo: KVD Beauty Facebook.

LVMH/Kendo-owned KVD Beauty is expanding to Ulta Beauty (online and in-store), which has bounced back relatively wel during the pandemic. The move comes after KVD parted ways with Kat Von D, its namesake founder.

The brand recently launched a vegan eyeshadow primer.

The news was first reported by @trendmood1.

Revlon will be relocating its R&D lab from New Jersey to the campus of the Northeast Science & Technology Center NEST research institute.

Revlon Plans to Relocate its New Jersey-based Lab to The Northeast Science & Technology (NEST) Center

Revlon will be relocating its R&D lab from New Jersey to the campus of the Northeast Science & Technology Center NEST research institute.

Holistic Beauty: Clean Solutions for Healthy-looking Skin

Holistic Beauty: Clean Solutions for Healthy-looking Skin

The idea of “anti-aging” is being replaced by the attitude of aging well, by maximizing skin’s health so that it looks its best at every stage in life.

Mass makeup took a hit in 2024 through September, but the lip boom could not be stopped.

The State of Beauty, 2024-2025: Top Growth Sectors & Holiday/Q4 Forecast

“Prestige beauty epitomizes the indulgence in little luxuries and acts as an indicator of the consumer mindset for the beauty industry overall,” says Larissa Jensen, global beauty industry advisor at Circana.

2woman in bath using body wash bubbles

11 Microtrends in Beauty: Retinol Bodywash, Facial Tech, Tarte Cosmetics and DEI Controversy, Etc.

C&T's Consumer Pulse series on the socials highlights emerging searches and hashtags related to cosmetics. Here, we expand on those themes. This edition includes: Tarte Cosmetics and DEI controversy, facial tech, retinol bodywash, turmeric soap and more.

The Estee Lauder Companies faces a period of uncertainty as it navigates significant organizational changes.

Estee Lauder’s Family Speaks Out About Company Upheaval

Family tensions and strategic disagreements have led to significant changes at the Estée Lauder Companies. A private letter from Jane Lauder to select board members has sparked controversy and reshaped the future of the company.

While overall makeup growth is slow, several key segments are growing—notably lip and cheek products, setting sprays, and other select categories.

7 Top Makeup Growth Sectors for 2025

A close read of recent consumer data reveals areas of opportunity to tap growth in the color cosmetic sector.

ELF Holly Hydration Cleansing Lip Balm product in Store

Product Spotlight: E.L.F. Holy Hydration! Makeup Melting Cleansing Balm

Consumers are becoming more educated about the importance of thorough skin care, seeking products that deliver both cleanliness and nourishment. E.L.F.'s Holy Hydration! Makeup Melting Cleansing Balm nicely illustrates this.

E.L.F. Beauty fiscal results Q2 2025.

E.L.F. Beauty Q2 Fiscal 2025 Results, Plans to Expand into Dollar General

The overall outlook for net sales for full-year 2025 is 28-30% year-over-year, compared to the previously expected 25-27% increase.

Urban Decay Appoints WNBA’s Cameron Brink as New Brand Ambassador

Urban Decay has added WNBA star Cameron Brink as its newest brand ambassador. The partnership aligns with the brand's commitment to individuality and self-expression.

Top Cosmetic Packaging, Ingredient & Turnkey Trends for 2025

Recent beauty events offered a look at the ways in which suppliers and contract/turnkey manufacturers can deliver newness to the industry.

Marketdefense releases a report that explores U.S. consumers shopping behavior specifically when looking for beauty and personal care products on Amazon.

Breaking Down Amazon Prime’s Big Deal Days 2024 Beauty Sales Trends

A recent analysis report was released from MarketDefense, exploring consumer shopping behavior within the beauty sector from Amazon Prime Big Deal Days, which took place October 8-9.