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KVD Vegan Beauty Launches Shake Vegan Eyeshadow Primer

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KVD Beauty

KVD Beauty's Shake Vegan Eyeshadow Primer goes on clear and keeps eyeshadow from creasing and fading.

KVD Vegan Beauty has launched its Shake Vegan Eyeshadow Primer designed for all skin tones, ages and eye shapes.

Further reading: Kat Von D Departs Namesake Makeup Brand

The liquid primer, which goes on clear, leaves no tone, cast or color behind, according to the brand. The Shake Vegan Eyeshadow Primer prevents eyeshadow powders from creasing and fading.

When using this product KVD Vegan Beauty suggests:

  • Shaking the formula a few times until the product is completely grey
  • Putting one drop of product on each eye with fingers

Kelly Coller, VP of global marketing and PR for KVDVB, said, "The lightweight texture (not a crème) is never cakey or heavy and works with any eyeshadow palette to create high impact, long-lasting looks. Not only will this primer allow you to revive old eyeshadow palettes, it's a great value with over 280 drops in each bottle."

The key ingredients include: Aqua/Water/Eau, Isododecane, Hydrogenated Polycyclopentadiene, Glycerin, Tricaprylin, Phenoxyethanol, Black 2 (Ci 77266), Laureth-20, Butylene Glycol, 1,2-Hexanediol.

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