Top 10 Beauty Rankings for Q3 2020 from Cosmetify

Nov 20th, 2020
Hannah Fink
The ranking looks at factors such as social reach and engagement.
The ranking looks at factors such as social reach and engagement.

Cosmetify has launched its 2020 Q3 Report, which ranks the biggest beauty brands around the world, using the Cosmetify Index. 

Related: 10 Brands Ranked Hottest in Beauty on The Cosmetify Index for Q1 2020

Cosmetify Index’s main categories are based on the following elements: Instagram followers, Instagram engagement, Instagram mentions, Google search volume, and change in search volume compared to last quarter.

Hottest Beauty Brands

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics
  4. The Body Shop
  5. Florence by Mills
  6. L'Oreal Paris
  7. Yves Rocher
  8. ColourPop Cosmetics
  9. PÜR
  10. Morphe

Rising Stars of Beauty*

  1. PÜR
  2. Kitsch
  3. Merci Handy

*Based on the brand's search interest over the last three months. 

Most Searched Beauty Brands of 2020

  1. The Body Shop
  2. Yves Rocher
  3. Lush

Most Followed on Instagram

  1. Huda Beauty
  2. Kylie Cosmetics
  3. MAC Cosmetics

Most Tagged on Instagram

  1. Huda Beauty
  2. Anastasia Beverly Hills
  3. MAC Cosmetics

Best for Engagement on Instagram

  1. Florence by Mills
  2. Merci Handy
  3. L'Oreal Paris

Most Favorited

Accompanied by number of countries favored in.

  1. Yves Rocher tied with The Body Shop, 31
  2. Dove, 15
  3. ColourPop Cosmetics, 14
  4. Rituals, 11
  5. Clinique, 9
  6. Estee Lauder, 8
  7. Benefit, 7
  8. Huda Beauty, 6
  9. Juvia's Place, 6
  10. Beauty Bay, 6

Cosmetify's Most Popular Sustainable Brands

  1. Orgins
  2. Liz Earle
  3. Weleda
  4. Rituals
  5. Burt's Bees
  6. Nuxe
  7. Beach London
  8. Malin + Goetz
  9. Ren
  10. Maui Moisture

Most Powerful Beauty Influencers

  1. Huda Kattan
  2. James Charles
  3. Bretman Rock
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