Huda Beauty is relaunching its #FauxFilter matte liquid foundation after listening to fan feedback, giving customers long-wearing coverage with a lasting luminous, matte effect that is fragrance-free.
Previously: Huda Kattan Steps Down as Huda Beauty CEO
The updated formula is said to blend easier and offers flexible, full coverage that adjusts to the skin's natural movements. The formula is also non-drying and, once it sets, it immediately blurs skin tone and texture to give a subtle radiance that imitates a natural glow.
Tested to be "life proof," #FauxFilter is sweat-, humidity- and waterproof for 24 hours.
The #FauxFilter Luminous Matte is available in the original 30 shades, plus nine new additions.
Huda Kattan said, "Achieving a full beat while leaving skin with a natural-looking luminosity has been one of my hardest beauty quests to date. But my new revolutionary liquid foundation, #FauxFilterLuminous Matte, not only promises a fragrance-free, transfer-proof and 24 hours of wear, but it also leaves you with a filtered finish that is comfortable, non-drying and gives you a subtle glow."