Kulfi Beauty has launched its Main Match concealer with a shade range that caters to deeper skin tones.
The South Asian beauty brand developed 12 shades of the Main Match concealer to work across a diverse range of skin tones, especially brown skin tones and undertones.
The concealer is designed to provide medium coverage of dark circles under the eyes and hyperpigmentation. It offers comfortable wear and creates a natural skin-like and crease-proof finish, according to Kulfi Beauty.
The formulation is also infused with ingredients that offer skin care benefits. It includes antioxidant-rich amla fruit extract, moisturizing saffron flower extract, hydrating rosehip extract and licorice root extract to soothe the skin.
Kulfi Beauty’s Main Match concealer and kajal liners will be available on Sephora.com and KulfiBeauty.com starting on Aug. 15.
This is the first time the brand’s products will be available on Sephora’s online platform—a special moment for Kulfi because it participated in Sephora’s 2021 accelerator program.