Westman Atelier has launched its first pop-up store at The Grove in Los Angeles (189 The Grove Drive, Los Angeles, CA 90036). The initiative gives the brand an in-person way to interact with West Coast shoppers.
The pop-up, which closes April 20, 2023, will feature activations such a mini bouquet inspired by the brand's Baby CHeeks Blush Stick with any $50 purchase, as well as a meet and greet with brand founder Gucci Westman.
Other events include 15-minute makeup appointments with artists, a shade matching event, custom engravings with the purchase of a Super Loaded Tinted Highlighter in Peau de Soleil, Vital Pressed Skincare Powder or Beauty Butter Powder Bronzer, and a clean beauty happy hour with mocktails.
“I grew up in an Ashram outside of Los Angeles until I was 10 and I always appreciated the health and wellness movement that is so unique to LA,” says Gucci Westman, the brand's founder. “It has inspired the way I live and the fundamentals of Westman Atelier."
“We are a digitally native company,” notes co-founder David Neville, “and this is our first brick and mortar store in terms of design, concept, aesthetic and the environment around our products. The Grove has great visibility and traffic, and they’ve had some interesting brands in the space. It’s been a fun challenge for our team, and we can’t wait to see it come to life.”