Olaplex has launched its Lashbond Building Serum, which delivers new Olaplex Peptide Technology, Olaplex Bond Building Technology, hyaluronic acid and biotin to the lash line to support and sustain the natural lash growth cycle for the look of longer, thicker, stronger, healthier lashes.
The Olaplex Peptide Technology is a proprietary peptide blend featuring an Olaplex-exclusive peptide that supports the natural lash growth cycle and lash retention to promote the appearance of longer, fuller, denser lashes.
The Olaplex Bond Building Technology helps support the skin barrier at the lash line to support a better environment for lash growth.
Hyaluronic acid and biotin promote healthy-looking, nourished lashes and reduce the appearance of dry, brittle lashes.
In a Lashbond Building Serum clinical study, participants reported more conditioned, healthier-looking lashes in two weeks. They reported seeing the appearance of longer, fuller lashes in four weeks.
The formula is prostaglandin-free and ophthalmologist tested.
Lashbond Building Serum is available at olaplex.com, sephora.com and ulta.com.
JuE Wong, CEO of Olaplex, said, "As a leader in prestige hair care, we’ve introduced new Olaplex innovation with a breakthrough formula for lashes that is clinically proven to deliver noticeable results in as little as two weeks. The exclusive Olaplex Bond Building Technology that made us famous supports the skin barrier at the lash line to create an environment for healthier, denser and longer-looking lashes.”
Lavinia Popescu, Olaplex chief scientist, said, "We performed independent third-party clinical trials to ensure high levels of performance and safety for this product, including ophthalmologist testing. We are pleased to continue Olaplex's track record of innovation, using our patented technology to support the lash’s natural growth cycle.”