NYX Professional Makeup has revealed its spring 2024 collection, which features new offerings in the lip and color space, including Duck Plump Extreme Sensation Plumping Gloss, Fat Oil Slick Clicks, Pro Fix Stick Correcting Concealer and Vivid Rich Mechanical Pencils.
- Duck Plump Extreme Sensation Plumping Gloss: Available in 18 shades. It is formulated with spicy ginger oil that provides an instant and over time plumping effect.
- Fat Oil Slick Clicks: Infused with raspberry oil, avocado oil and cloudberry oil, this vegan lip offering provides up to 12 hours of hydration.
- Vivid Rich Mechanical Pencils: High-pigment, gem-toned mechanical eye pencil in 12 vivid matte, shimmer and metallic shades.
- Fix Sticks: Infused with hyaluronic acid for a creamy and moisturized application. It is available in six color correcting shades and 18 complexion shades. Featuring 12-hour wear that covers dark spots, redness, blemishes, and discoloration.
In a recently-announced partnership with Snapchat, NYX Professional Makeup has launched Beauty Bestie, a first-of-its-kind virtual makeup experience which uses AR, AI and gesture control to allow users to try on various beauty looks, tailored to consumers' individual tastes and desires.
Duck Plump Extreme Sensation Plumping Gloss will be available on Beauty Bestie starting December 1, 2023.
Yasmin Dastmalchi, general manager of NYX Professional Makeup, said, "Every year, we push the boundaries of entertainment and the experiences we offer our community. We are so excited to drop our latest digital and makeup innovations that includes Beauty Bestie and a 'What the Duck' moment with our new plumping gloss, giving our audiences a new way of exploring makeup."