#TBT: Bath & Body Works Brings Back 90s Favorites


Dial up internet, Melrose Place, pagers, Crystal Pepsi and Cucumber Melon: the 90s are gone, but not forgotten, especially for Bath & Body Works.

The brand is relaunching eight of its iconic scents from the 1990s, beginning with Sun-Ripened Raspberry on May 20. Celebrating these discontinued fragrances, the brand is tapping into consumers' olfactory nostalgia, which was recently leveraged by Eurofragrance for its #Rememories scents.

The fragrances will be reintroduced in several formats: Fine Fragrance Mist ($14), Ultra Shea Body Cream ($13), Shea & Vitamin E Body Lotion ($12.50) and Shea & Vitamin E Shower Gel ($12.50).

Returning scents include:

  • Sun-Ripened Raspberry (launched in 1996)
  • Country Apple (launched in 1997)
  • Cucumber Melon (launched in 1998)
  • Freesia (launched in 1998)
  • Brown Sugar & Fig (launched in 2005)
  • Mango Mandarin (launched in 2002)
  • Cotton Blossom (launched in 2000)
  • Peony (launched in 2004)


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