Kantar TNS, a company specializing in consumer insights, conducted a national survey of 40,000 consumers in search of the most innovative products on the market. According to the survey, Just For Men's Control GX Grey Reducing Shampoo was voted Product of the Year for the hair category.
According to the company, Control GX Shampoo gradually reduces gray for subtle, permanent and natural looking results. Users can use Control GX Shampoo instead of their usual shampoo until they achieve the results they are looking for, thereafter it can be used in rotation with the usual shampoo to maintain the look.
Ralph Marburger, vice president Gray Care & Men's Grooming, “We are honored that Control GX has been selected as a 2018 Product of the Year Award winner. To stand out among the competition in a survey of 40,000 consumers is a distinguished honor, and we are thrilled men are turning to Control GX for the easiest possible way to gradually and subtly reduce their gray.”
Mike Nolan, CEO of Product of the Year, added, “Product of the Year answers an essential question – ‘How do I find great new products – with so many launches, so many claims, how do you find the best?’ This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to champion these winners as they have achieved that validation. Product of the Year’s distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”