GRW for Hair x BoxyCharm Pre-launch Partnership


GRW for Hair, a new inclusive plant-powered and purposeful hair care brand founded by Gabrielle Dovey and Lexi Anczok and formulated for all hair types and textures, is scheduled for an October 2021 launch. 

Previously: Brite Hair Announces New Walmart Launches

BoxyCharm is featuring GRW's Ultra VIP Hair Oil and Beauty Boost Hair Supplements in its Charm Room as a pre-launch exclusive available to BoxyCharm members only. 

The brand's range includes The Ultra VIP Day + Night Hair Oil, The Everything Hair + Scalp Mask, and The Beauty Boost Hair Supplements.

GRW Hair is a partner of Black Progress Matters, an organization that enables the development of successful Black ownership. GRW Hair has received initial funding from the Black Progress Matters Minority Business Incubator Program.

Black Progress Matters's core mission is to change the face of leadership in organizations worldwide through its various executive minority staffing activities.

Gabrielle Dovey, creator, GRW for Hair, RN BSN, said: "I struggled with my hair my entire life; I am biracial, and have a unique mix of my mom's hair and my dad's hair. I could never find products dynamic enough to work for me. This inspired me to create GRW, a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures."

More in Hair Care