Dollar General Launches Clean Hair Care Brand

Mar 18th, 2021

Hannah Fink

Dollar General's Root to End line includes shampoos, conditioners, creams, sprays and treatments. Photo: Dollar General.

Dollar General's Root to End line includes shampoos, conditioners, creams, sprays and treatments. Photo: Dollar General.

Dollar General has released a line of $5 clean hair care products called Root to End.

Related: Fenty Hair Coming Soon

The collection is formulated with Dollar General's Amino Acid Strand Reviving Complex. All products are vegan and cruelty-free and contain no SLS/SLES, parabens or phthalates.

The Root to End line includes:

2-in-1 Conditioning Shampoo
Bolder Blonde Purple Shampoo
Volumizing Shampoo
Volumizing Conditioner
Replenishing Shampoo
Replenishing Conditioner
Scalp Exfoliating Treatment
Xtra Hold Hair Spray
Styling Curl Defining Cream
Dry Shampoo

Seen Hair Care Nabs $9M Funding, Oak Essentials Gains Dual Funding: Beauty Investment Roundup

Oak Essentials' latest range, Soon, will reportedly be housed in these same environmentally conscious containers.

'All participants had a physical count of their hair by a blinded clinician at baseline, 12 and 24 weeks, and the results were also confirmed with blinded photo-grading,' says Jay Small, a trichologist and cofounder of Arey. 'There was a statistical significance between active and placebo groups at both the 12 and 24 week mark.'

Arey's 'The System' Cuts Gray Hair Growth and Boosts Repigmentation by Combatting Canities: New Clinicals

"Vitamin and mineral deficiency, along with oxidative stress from factors like sun and chemical exposure, contribute to hair losing pigment and turning gray," says Jay Small, a trichologist and cofounder of Arey.

SILAFILM®, a unique dry film for an intense release of active ingredients

SILAFILM®, a unique dry film for an intense release of active ingredients

SILAB presents SILAFILM®, a technology of natural, biodegradable dry film, highly concentrated in natural active ingredients, which can be used by brands in patches, strips, masks… Discover the two films available thanks to this unique technology!

At-Home Custom Hair Color Brand eSalon Releases New Hair Care Line

eSalon, an ecommerce-centric brand known for selling custom hair color, is expanding into hair care with its latest customizable product line.

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that 'harmonize adventure with serenity,' per the company.

GPI Beauty Embraces Travel & Self Care with Venture and Retreat Turnkey Beauty Collections

The producer of primary packaging and turnkey formulations tapped consumer trends around travel and the soothing rituals of self-care in crafting the collections, offering concepts that "harmonize adventure with serenity," per the company.

From Gen Alpha to longevity and (p)rejuvenation to elevated efficacy and obsession-worthy packaging, Beauty Accelerate 2025 will deliver insights from beauty's leading R&D, marketing and innovation voices.

Beauty Accelerate 2025: Future-proofing Beauty [Join the Waitlist!]

Returning to the East Coast, 2025's edition will highlight the technologies, trends and strategies propelling the most innovative brands.

Sol de Janeiro's new Cheirosa 76 Perfume Mist ($25) is debuting DTC and online at Ulta and Sephora.

Sarah Creal Lands at Sephora, Sol de Janeiro Drops Cheirosa 76 Perfume Mist at Sephora and Ulta, The Rootist Brings Hair Loss Serum at Sephora: Beauty Retail Rundown

"Women 40-plus have been overlooked by the beauty industry long enough—I should know: I've spent 30 years creating products and brands designed for women in their 20s and 30s," says founder and CEO Sarah Creal.

The blend addresses the scalp's sebum composition and ability to retain moisture when exposed to environmental insults such as particulate matter, smoking, and UV radiation.

Monteloeder's Zeropollution Supplement Defends the Scalp from Environmental Stress: New Research

By altering the skin barrier and microflora and boosting reactive oxygen species production, pollution damages scalp cell membranes.

Symrise Allure Article Lead Image 800x450

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.

“As we get older, there are biological changes that being to happen to our hair,” says Michelle Chavez, vice president of innovation, Accupac/Cobalt Labs. “The scalp gets dehydrated faster, oil glands slow down sebum production and the skin has trouble holding on to moisture, leading to thinner, flatter skin on the scalp. Simultaneously, the length of the hair growth cycle gets shorter, and the follicle diameter gets smaller, resulting in hair thinning and loss.”

Consumers’ Top Hair Care Concerns Point to Brands’ Next Innovation Opportunities

Emerging claims associated with hormonal shifts, aging, styling stressors and more point to growth ahead for hair health brands.

“We’ve observed a shift in consumer behavior, where hair care practices are increasingly mimicking skin care routines,” says Pascal Yvon, PharmD, MBA, general manager Americas, Sharon Personal Care, USA. “The consumers recognize that hair, like skin, shows signs of natural aging. This phenomenon is exacerbated by various environmental and chemical stressors including color treatment, bleaching, heat styling, ultraviolet (UV) radiation and pollution. These factors collectively contribute to the degradation of hair fibers, resulting in increased dryness, brittleness, and susceptibility to breakage and split ends.”

Top Hair Health Trends: Insider Insights

We recently surveyed experts in hair care to surface the latest trends, which include marine ingredients, defense against external stressors and more.