Hottest Hair Brands & Products, 2021: Cosmetify

May 4th, 2021

Hannah Fink

Trends range from curtain bangs to middle parts to mullets.

Trends range from curtain bangs to middle parts to mullets.

Cosmetify has released its 2021 Hair Report, which reveals the biggest brands right now, as well as the hottest hairstyle trends across the world and the most popular hair influencers on social media.

Related: Shampora Launches Personalized Hair Care

Hottest hair care brand*

Olaplex
Dyson Hair
Wahl
Revlon
Redken

Most followed on Instagram

Sugarbear
Revlon
Olaplex

Top hair influencers by earning

Negin Mirsalehi
Brad Mondo
Sarah Angus

Rising brands based on searches

Curlsmith
Bleach London
Bondi Boost

*Based on overall brand searches according to Google search data, increase in searches, the number of Instagram followers and hashtag mentions, and the brand’s social media engagement rate.

'After 10 years of treating acne, we've found that 90% of hair products contain pore-cloggers,' said Danielle Gronich, CEO of ClearStem and founder of San Diego Acne Clinic. 'Most consumers don't realize their hair products are breaking them out and it's a huge problem—so we formulated the first hair care line that's completely non-comedogenic, luxury feeling, and is actually amazing for the hair.'

ClearStem Debuts Acne-safe Hair Care

The duo is designed to provide professional-grade, hydrating hair care "free from pore-cloggers," per the brand.

The products are available at Ulta, Amazon, Target, CVS and more.

7 Monday Haircare Launches Expand Brand Into New Categories

Monday Haircare credits its growth to its status as the most liked (~20 million likes) and followed (~413K followers) hair care brand on TikTok.

Rhyme & Reason Adds Rosemary Scalp Serum to Formulations

Rosemary oil is said to leave the hair and scalp feeling nourished and hydrated.

TRUST IN THE MOST IMPORTANT DEVELOPER IN EUROPE TO CREATE YOUR PERFUME

TRUST IN THE MOST IMPORTANT DEVELOPER IN EUROPE TO CREATE YOUR PERFUME

Mixer & Pack is the European leader in the development of perfumery for private label, and specialist in reflecting your brand values in fragrances. The turnkey manufacturer understands that it is not only important what it is done, but how is it done.

The products are available at TheHairLab.com, Walmart nationwide and Walmart.com.

The Hair Lab by Strands Launches Leave-in Conditioners, New Dose Sets

The products can be customized to fit the needs of consumers.

Glaze launched in 2021.

UK Hair Brand Glaze Launching into 354 Target Stores

Glaze is expanding its presence in North America.

Rucker Roots will be entering select Walmart stores with four products.

Walmart Expands Hair Care Offerings with Rucker Roots and CurlDaze

Rucker Roots has made its debut at Walmart, meanwhile CurlDaze has launched a hair collection exclusively at the retailer.

'Skin care for your hair' is the common theme across the product portfolio.

Lacy Gadegaard-West Launches Luxury Hair Care Line, LHC

LHC stands for Laced Hair Care, a sister brand to Laced Hair Extensions.

Osāna's gentle formulations are designed to support skin and hair health with hydrating ingredients and replenishing botanical extracts.

Monday Haircare Founder Launches Osāna Naturals

Osāna Naturals is a range of skin and hair care formulations featuring six functional fragrances.

Kristin Ess Hair is expanding its line of salon quality hair care and styling products with its Softening Collection specifically focused on softening and smoothing.

Target Expands Hair Care Offerings with SadieB and Kristin Ess

SadieB has made its retail debut at Target, meanwhile Kristin Ess has launched a hair collection exclusively at the retailer.

This strategic partnership marks a significant milestone for Curlsmith, bringing its curated selection of 10 hair care products to even more beauty consumers.

Curlsmith Expands into 73 Sephora Stores

The curated selection of 10 hair care products will also be available online at Sephora.com.