Product innovation and market growth in hair care has been lead by multicultural consumers. Now, Mixed Chicks has introduced a collection of curl-defining and styling products.
The line comprises:
- Coil, Kink & Curl Styling Cream
- Slick Styling Tamer
- Conditioning Cleansing Co-Wash (containing jojoba and castor oils)
- Curl Sculptor (containing vitamin B5)
- Daily Hair Dress (comprising avocado, almond and safflower oil)
- Styling Gel
The range is available online and in select retailers in the United States.
“We’ve embraced a variety of textures to help solve special hair care woes,” said co-founder Kim Etheredge. “Our new products can help anyone achieve the styles they want using the techniques they love.”