In a recent campaign for its new 3 Minute Miracle Moist deep conditioner, Aussie enlisted the help of authentic product reviews from real women to demonstrate the effectiveness of the product.
The reviews can be seen on the screen throughout the “End Your Dry Spell” commercial as a woman holding a bottle of the deep conditioner at the beach reads them aloud to the audience in a fun and playful tone that echoes the brand’s.
Jodi Allen, vice president and general manager North America hair care said, “We are so excited to launch the ‘End Your Dry Spell’ campaign. Aussie is all about easy, so instead of telling women why they should try 3 Minute Miracle Moist, we used real-life product reviews and let them speak for themselves. Our Aussie girl is playful and lighthearted, and we’re excited to have a campaign that speaks to that fun energy, while still expressing the benefits of Aussie 3 Minute Miracle Moist.”
View the campaign video can be viewed here