April Ross and Jennifer Kessey, U.S. beach volleyball players, will partner with Aussie for these upcoming Olympic Games, becoming the first Olympic athletes for Aussie to work with. This partnership will also kick off a new in-store promotion at Walgreens stores.
The athletes will be featured in marketing and advertising campaigns leading up to the games to show the brand’s values and positive messaging, according to Aussie.
Both Ross and Kessy reportedly use Aussie’s products in their everyday life. Ross explained, “I have been a huge fan of Aussie for years, not only because of the incredible scent, but because of the product qualities as well. With key ingredients like Jojoba and Australian Aloe, its 3 Minute Miracle has become a staple in my hair care routine because I want shiny, healthy and moisturized hair on and off the court.”
Kessy added, “In addition to being an Olympian, I’m also a mom on-the-go. Aussie fits in perfectly with my busy life—keeping my hair healthy; despite all the elements and damage my hair is exposed to daily, but without needing to spend a ton of time caring for it.”