A recent survey shows that most women are taking a relaxed approach to beauty and hair care amid the pandemic
A recent study conducted by Tangle Teezer revealed that as a result of the pandemic, the "new normal" has caused most women to make changes to their daily routines, such as ditching makeup and attempting DIY hair cuts.
Further reading: Fragrance Discovery in the New Reality
The survey sampled 2,000 Americans that showed the following data:
- 58% of women have given up on makeup
- 60% of women said they are uncomfortable with the idea of going to a hair salon
- 19% of women are refusing to go to a salon before a vaccine is distributed
- 56% of women attempted a DIY hair cut or hair coloring and 18% reported the attempt was not successful
- 20% of women are wearing head scarves and bandanas more in lockdown
- 38% of women said their hair has been in a ponytail or bun since lockdown began
- 35% of women said they used heated styling tools less frequently
- 19% of women are washing their hair less
