Hair wellness brand Vegamour is launching at all 114 Sephora stores across Canada and online starting today.
SKUs debuting in Canada include the brand's Gro Hair Serum for Thinning Hair, Gro Hair Serum Trio for Thinning Hair, Gro Revitalizing Shampoo, Gro Revitalizing Conditioner, Gro Dry Shampoo, Gro Scalp Detoxifying Serum, Gro Revitalizing Scalp Massager and Hydr-8 Leave-In-Conditioner.
The brand is also currently sold in 535 U.S. Sephora stores and online.
Per Vegamour, one hair serum is sold every 15 seconds, totaling over 2 million bottles worldwide since its launch. This is in line with Spate data on hair density concerns.
In 2023, Global Cosmetic Industry reported: "Spate has reported a spike in online searches for ingredients like minoxidil and tretinoin, revealing consumer interest in effective, doctor-prescribed treatments for hair loss. At the same time, a trendy hair loss technology, clascoterone, is among the highest growth ingredients tracked by the firm. Shoppers are clearly also interested in natural solutions, leading to a spike in searches for pumpkin seed oil to address hair loss."
"Vegamour has experienced significant brand growth and increased awareness over the past several years," said Erin McGilvra, senior vice president, global sales at Vegamour. "We have dedicated Sephora consumers within the U.S. who look to Vegamour to help them achieve their hair goals. Expanding into a new market with Sephora Canada will allow us to reach a new audience and make it easy for Canadians to experience Vegamour's hair wellness offerings."
"Hair care innovation is now focused on the overall wellness of hair–the 'skinification of hair' effect–whether that is caring for the scalp, heat reducing tools or damage correction," said Jane Nugent, SVP merchandising, Sephora Canada. "Vegamour's breakthrough range of shampoos, conditioners and serums support visible results to deliver the healthy-looking hair we are all looking for. Our Canadian clients will love the award winning GRO Hair Serum and care products in the Vegamour range."