Ulta Beauty has expanded its wellness and beauty offerings, welcoming three brands/exclusives to its shelves: Ritual, Kristin Ess Hair and Nutrafol. Here’s a closer look at what each brand brings to Ulta’s growing lineup.
Ritual Expands to Ulta Beauty with Science-Backed Women’s Health Supplements
Women's health brand Ritual has expanded its wholesale retail presence to select Ulta Beauty locations and on ulta.com, including The Wellness Shop–the retailer's curated destination for innovative wellness solutions.Ritual
Ulta Beauty will offer four of Ritual's supplements, including its Essential for Women 18+, Essential Prenatal, the skin support supplement HyaCera™, and its patent-pending sleep support supplement, Sleep BioSeries Melatonin.
Ritual has also been certified as part of the retailer's Conscious Beauty program.
"We're building one of the most trusted brands for women's health both online and on shelves by prioritizing products grounded in science and efficacy," said founder and CEO Katerina Schneider. "Our partnership with Ulta Beauty helps us further scale that commitment, bringing our rigorous approach to clinical studies and validated results that consumers can feel confident in to the beauty wellness aisle."
"At Ulta Beauty, we're committed to reimagining how wellness shows up in beauty–making space for trusted, science-driven solutions that support our guests in feeling their best, inside and out," said Laura Beres, VP of wellness, Ulta Beauty. "Ritual's transparent approach and efficacious offerings make it a natural fit for The Wellness Shop, especially as we continue to serve more guests through every age and stage of life. From daily multivitamins to their clinically backed prenatal, we're proud to offer Ritual in a space that champions innovation, integrity, and care."
Kristin Ess Hair Teams Up with Madison LeCroy for Summer 2025 Stylers Collection
Kristin Ess Hair has announced reality TV star and hairstylist Madison LeCroy as the face of its Summer 2025 Stylers Collection.
Launching exclusively at Ulta Beauty, the collection will debut in all 1,450 stores on at Ulta.com.
The lineup includes five professional-grade styling products designed for everyday use, including the Ultra Light Styling Cream, Style Reviving Dry Shampoo (now available in a jumbo size), and the Dry Finish Heat Protectant Spray, which launches in stores on August 17.
With Madison LeCroy's stamp of approval, the collection combines high-performance formulas with affordable prices, bringing salon-quality results to consumers' daily routine.
Nutrafol Launches at Ulta Beauty: Hair Growth Solutions Now Available Nationwide
Nutrafol has launched its products at Ulta Beauty and Ulta.com, with in-store availability expanding to 500 Ulta Beauty locations across the United States beginning August 3.Nutrafol
The product range includes Nutrafol's best-selling hair growth supplements, such as Nutrafol Women, Nutrafol Women's Balance (for women 45 and up), Nutrafol Postpartum and Nutrafol Women’s Vegan.
Additional offerings include the brand's topical hair care products like Nutrafol Hair Serum, Shampoo, and Conditioner, as well as Nutrafol Skin, a supplement targeting acne.
This partnership marks an important step in increasing access to Nutrafol’s science-backed hair health solutions through Ulta Beauty’s expansive retail network.
"Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol," said Cindy Gustafson, CEO of Nutrafol. "As wellness continues to shape the future of beauty, we're proud to lead the hair health conversation with science-backed formulas people can trust. Ulta Beauty has an incredible ability to bring elevated, clinically credible brands to a wide but discerning audience, and their commitment to innovation and education reflects the same values we prioritize at Nutrafol. With more than half of us experiencing hair thinning, Ulta Beauty's reach allows us to support even more individuals on their journey to stronger, healthier hair."
"At Ulta Beauty, we're always seeking the best of what's next in beauty and wellness," said Penny Coy, senior VP of merchandising, Ulta Beauty. "Nutrafol stood out for its commitment to quality, efficacy, and clinical credibility—values that are core to how we curate our assortment and introduce newness. Nutrafol's inside-out approach to hair wellness brings a new level of innovation to our offering. With its steadfast buzz stemming from effective results, we know our guests will be excited to shop Nutrafol across our shelves, alongside our broader beauty and wellness offerings as they build out their routines. We look forward to welcoming new and existing guests to discover Nutrafol, meeting them wherever they are in their beauty journey and providing products that meet their beauty goals."
