In her new role, Howard will advise Global Cosmetic Industry on content, industry trends and general business insights, helping to shape the continuing evolution of the brand.
Parlor West Ventures is an incubator for early stage beauty brands that provides growth capital and strategic guidance across product development, manufacturing, distribution, financial management and customer acquisition.
Howard says she launched the incubator to help solve the challenges that indie brands face in growing their businesses. The incubator focuses on brands with unique positioning and dynamic founders.
Brands include Artist Couture, KNC Beauty, Juvia's Place and other early stage brands. The brands are sold across many retailers including Sephora, Nordstrom, Neiman Marcus, Violet Grey, Net-a-Porter and Urban Outfitters.
Parlor West Ventures has strategic partnerships with contract manufacturing labs in the United States and packaging manufacturers abroad.
Prior to launching Parlor West Ventures, Howard honed her passion for the beauty industry in various roles across brand management, business development and product development. Her career in beauty started at Birchbox, where she was an early employee, helping to shape their brand partnerships and merchandising strategy.
Next, she went on to Bluemercury and lead brand management and product development for their proprietary brands (M-61 skincare and Lune+Aster Cosmetics). She launched M-61 on Home Shopping Network (HSN) and helped to aggressively grow the brand's sales and SKU count ahead of the company's acquisition by Macy's, Inc.
Other roles include launching Time Inc.'s Essence Beauty Box.
Howard holds a B.A. in Public Policy Studies from Duke University. She is the founder of the Multicultural Women in Beauty Dinner Series, which brings together women across retail, brand and editorial.
Her writing is published in the 4-H National Curriculum on Entrepreneurship and her work has been spotlighted in Tribe Dynamics' quarterly reports and various Time, Inc. publications (Essence, InStyle, People).
She is bicoastal, splitting her time between Washington D.C. and Los Angeles.