InstaNatural will launch its newly re-designed website, InstaNatural.com, on April 17, 2018.
The site’s mobile-first design—including mobile-friendly features such as optimization for faster load times and faster load times—was inspired by data indicating that most InstaNatural shoppers buy and browse via mobile.
Four curated collections featuring products tailored to specific skin care needs will be available in virtual “bundles.” Based on skin type and concern, the bundles simplify the process of creating and maintaining a skin care routine. Each features cleaners, toners, serums and moisturizers handpicked for a start-to-finish routine. They include:
- Simply Hydrating – For dry, dehydrated and sensitive skin, this collection features ingredients such as argan oil, niacinamide, and rose water
- Skin Clearing – Designed for acne-prone skin with aging concerns, featuring retinol and salicylic acid to address breakouts, discoloration and fine lines
- Early Aging – Designed for the first signs of aging, featuring vitamin C to smooth and prevent the appearance of fine lines and wrinkles
- Youth Restoring – For advanced signs of aging, this collection features glycolic acid and retinol to nourish and address lines, wrinkles, and discoloration
“We know that finding skin care routines that work for each individual can be overwhelming and confusing, so we removed the guess work and made the process as effortless as possible. This allows consumers to quickly and effectively find the right products for their needs,” said director of marketing Melissa Boerema. “By shopping our collections, consumers now gain access to their perfect routine by selecting one of our bundles with just a few clicks.”