Seated tall at Rockefeller Center is artist Jeff Koon’s latest art installation, Seated Ballerina, an inflatable nylon sculpture presented by Kiehl’s and Art Production Fund. The work aims to bring awareness to National Missing Children’s Month and supports International Centre for Missing & Exploited Children (ICMEC) and will be on display May 12-June 2.
Koons has also created a limited edition Seated Ballerina tin for Kiehl’s Midnight Recovery collection. Kiehl’s has been working with both Jeff Koons and ICMEC since 2011, and this year will donate 100% of its net profits from the collection, up to $100,000, to directly benefit ICMEC.
Koons stated, "It's a pleasure to work with Kiehl's and Art Production Fund on this charitable project. This partnership will increase awareness and help the International Centre for Missing & Exploited Children make the world a safer place for children. I hope the installation of Seated Ballerina at Rockefeller Center offers a sense of affirmation and excitement to the viewer to reach their potential. The aspect of reflectivity emulates life's energy; it's about contemplation and what it means to be a human being. It's a very hopeful piece."
Chris Salgardo, president of Kiehl’s U.S.A., said, "We're thrilled to continue what's become a Kiehl's tradition of partnering with Jeff Koons. With more than 465,000 reports of missing children last year in the United States alone, it's gratifying to know that via this fourth partnership with Koons and the International Centre for Missing & Exploited Children, we are able to make a difference in the lives of our children."