NYU Students Win L'Oréal USA Brandstorm Competition

L’Oréal, one of the world’s leading cosmetics companies, announced the undergraduate team from New York University won the U.S. National Finals of 2010 L’Oréal Brandstorm, its international marketing case competition held on Friday, April 9 at the W New York Hotel.

This year’s competition focused on the Diesel brand, with the challenge to students to launch a new beauty product range for men, outside of the fragrance category.

New York University’s Team Trinity—consisting of Princeton, New Jersey's Vijay Chandar New Brunswick, New Jersey’s John Park and San Diego, California’s Anthony Tumbiolo, all juniors—was chosen as the winner of the U.S. finals and will move on to compete against 40 other countries in the International Finals in Paris on June 16th and 17th, 2010. The team won for their creativity, excellent presentation, innovative product idea and entrepreneurial spirit. The other talented teams represented the “best of the best” at the other partner universities who participated in this game: Brigham Young University; Howard University; Northwestern University; Rutgers University; University of Michigan; University of Pennsylvania; and University of Texas-Austin.

Each team presented their product launch proposals to a panel of experts: Carol Hamilton, president, luxury products division, L’Oréal USA; Bob Greenberg, president and wwner R/GA; Janet Henderson, vice president, human resources, luxury products divisions, L’Oréal USA; Marcy Bloom, associate publisher of GQ; and Adam Rapoport, style editor, GQ.

L’Oréal USA launched the 2010 L’Oréal Brandstorm competition on the eight campuses last fall and received 100 case submissions. The top five case submissions were selected from each school, and these teams earned the chance to move on to the Campus L’Oréal Brandstorm Finals. The L’Oréal USA talent recruitment team then traveled to each school, along with L’Oréal marketing executives, to judge the Brandstorm finals. At each school, one team was named the campus champion and chosen to represent their university in the L’Oréal Brandstorm U.S. National Finals.

Created in 1993, L’Oréal Brandstorm challenges students to develop a new product line for one of L’Oréal’s brands, as well as a fully integrated marketing plan and launch campaign for the products they develop. The game requires students to analyze current market conditions, from styling trends to spending habits, in order to identify niche opportunities for their products.

About L’Oréal’s Business Games

The games inject the company’s innovative approach to reinforcing its strong business model, excellent employment opportunities and global standards as a good corporate citizen to attract students studying to become marketing executives. www.brandstorm.loreal.com

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