Maybelline New York announced that model Gigi Hadid is its newest spokesperson. She will join a group of spokeswomen that includes Christy Turlington, Adriana Lima, Jourdan Dunn, Emily DiDonato, Marloes Horst and Kemp Muhl.
"We are thrilled to welcome Gigi Hadid to Maybelline New York," said Jerome Bruhat, global brand president, Maybelline New York. "As the fashion industry's newest 'it' girl, Gigi is known for her confident, fun, seductive spirit. She reflects our brand values, and represents Maybelline New York women all over the world who are smart, sexy, optimistic and full of life."
"I feel so honored and humbled to be a part of the iconic brand I grew up with, and I am very excited by this opportunity," said Hadid.
Discovered by Guess co-founder Paul Marciano, Hadid's modeling career began at a young age, modeling for Baby Guess and Guess Kids before modeling for Guess. Campaigns with Tom Ford, Sports Illustrated and a spot in the 2015 Pirelli calendar followed. On social media, Hadid has over 1.4 million Instagram followers and 193,000 Twitter devotees.
Hadid will make her Maybelline New York debut in advertising campaigns later in 2015.