Emerging Markets Drive Unilever Personal Care 2014 Turnover

Read Unilever's 2013 results here.

Unilever has announced that turnover grew 12.3% for full-year 2014, totaling €12.8 billion.

Personal care turnover grew 2.7% to €4.8 billion. Results were driven by dry spray deodorants in North America and hampered by competition in Europe.

  • Overall, deodorants performed well , particularly with North American dry sprays and the launch of Axe Black.
  • In hair, Dove's Advanced Hair series was successful, while TRESemm é launched its Perfectly (Un)done collection in the United States.
  • Unilever is introducing to Zendium, a premium toothpaste, in France.
  • The company will also benefit from the acquisition of the REN Skincare brand.

Emerging & Developed Market Dynamics

According to the company's annual report, emerging markets now account for nearly 60% of turnover, and grew 5.4% overall in 2014. The company has expanded its distribution capabilities to capture what it describes as a €500-million opportunity  in Southeast Asia.

Developed markets, on the other hand, declined 0.7% for the year, impacted in part by price deflation in Europe and somewhat helped by a gradual consumer landscape in the United States. 


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