Beautycounter (Santa Monica, California) will have sold two million units by the end of 2015, according to the company.
The company credits it success to its self-imposed limits on specific ingredients it claims are "linked to health concerns." The company has "banned" more than 1,500 ingredients that it says "are linked to or suspected of contributing to serious health concerns." These materials include phthalates, BPA, BHA, formaldehyde and synthetic colors and fragrances.
The company, a certified B corporation, has sold more than 1 million skin care and cosmetic products since its 2013 launch. Sales have grown 325% year-over-year since the first quarter of 2014.
Beautycounter has also received investment from TPG Capital to support its omnichannel model and expansion of its product line, including the launch of its Dew Skin Tinted Moisturizer.
“We’re turning decades of conventional thinking in the cosmetics industry on its head in a quest for better beauty, and our growing customer base proves that the market is ready for the change,” said Gregg Renfrew, Beautycounter's founder and CEO.