Shiseido Co., Ltd., which recently inked a fragrance deal with Burberry, has announced the appointment of Louis Desazars as president and CEO of the Shiseido Europe region, effective September 1, 2015. He will spearhead an overall future vision and strategy for Shiseido in Europe.
Desazars was also appointed president and CEO of Beauté Prestige International S.A., the designer fragrance company of Shiseido Group, effective the same date. He will oversee the global strategy of the designer fragrance portfolio.
Desazars previously served as CEO of Nars Cosmetics.
Barbara Calcagni, senior vice president of global marketing of NARS, who has led the brand’s marketing efforts worldwide since 2008, will succeed Desazars as president of NARS Cosmetics.