Vermont-based wellness and skin care company For The Biome, co-founded by Paul and Barbi Schulick, has secured financing in a partnership with the JHCapital family office of Jim Crook and Allison Marino.
With more than 35 years of experience, Crook is the former CEO of IDX Systems Corporation and plays lead governance roles in Aspenti Health, DealerPolicy, RCxRules, MediRevv and Greensea Systems, among others.
In 1982, the Schulicks founded New Chapter supplement company, which was acquired by Procter & Gamble (P&G) seven years ago. The pair left P&G last year to launch For The Biome, which they are positioning to impact the wellness/skin care space the same way New Chapter’s impacted the natural products industry.
For The Biome will introduce its premier 100% bioactive, Sentient Skincare product line in the first weeks of 2020: Empower Powder 2-in-1 Cleanser/Mask, Invigorate Powder Mask, Soothe Powder Cleanser, Restore Essence Spray, Adapt Essence Spray, Shield Face Serum and Awaken Eye Serum. Upcoming for summer of 2020, Schulick and the team are planning a return to the supplement category with his next generation signature innovations.
“Really smart people with a really good idea and the proven experience of scaling a business makes investment decisions easy,” Crook said. “Barbi, Paul and [Kelli Hanzalik, For The Biome president] are those people. In addition, and very importantly, our respective approaches to building companies by always putting the customer first and treating our team members with dignity and respect, are principles that both JHCapital and For The Biome share.”
“Paul Schulick’s dedication to sourcing the most valued organic ingredients and creating pure products free from preservatives and toxins struck me as unparalleled in today’s crowded and ‘greenwashed’ wellness/skincare category,” said Maino, Crook’s daughter and partner. “I’m confident his innovations will be recognized and embraced by consumers.”
“I’ve formulated our products to deliver a sensually exceptional experience by maximizing communication between our skin, now recognized as the ‘third brain,’ and the microbiome,” Paul Schulick said. “We’re using our time-tested formulation philosophy to create the next chapter in healthy skin care and unite inner and outer beauty.”