Related: Protect Your Beauty Brand -- Part 1
Having spent the last six years building its global distribution network, OZNaturals now sells in more than 80 countries. As international sales increased, the company decided to take a proactive approach and confront counterfeiting and diversion threats head on.
The platform is a fully integrated solution that delivers end-to-end visibility and actionable, data-driven product insight across the supply chain using a package barcode. Systech's non-additive product authentication technology turns the package QR or barcode into a unique digital e-Fingerprint that’s impossible to duplicate.
Related: How to Defend Your Brand -- Part 2
Results from an independent study by Salt Hill Statistical Consulting, confirmed the probability of a counterfeit product authenticating as a genuine e-Fingerprinted item was less than 1 in 55 quadrillion.
Using a smartphone app, consumers, distribution partners and field inspectors can instantly authenticate products anywhere in the supply chain. They know immediately if a product is authentic as well as where, when and to whom products were originally manufactured and shipped.
“OZNaturals is founded on the belief that consumers deserve highly effective and safer skin care products,” said OZNaturals CFO Mike Small. “We selected the Systech Brand Protection Suite because it provides an effective way to allow the customer to ensure authenticity based on our current packaging. The solution leverages printed barcodes, whereas no new tags or other materials need to be added to our product packaging. It puts authentication capabilities into the hands of our distributors and loyal customers.”
“Systech's brand promise is to keep products authentic, safe and connected across the supply chain,” said Joe Belenardo, senior vice president, Systech. “We are excited to help OZNaturals ensure that each product is protected against counterfeiting and diversion as it moves from manufacturing to retailers and consumers.”