Violet Grey could be the next pandemic-era beauty sale.
According to an article on www.finance.yahoo.com, Violet Grey is exploring deal options, including fundraising.
As physical retailers, particularly department stores, take a hit during the COVID-19 (coronavirus) outbreak, e-commerce has burgeoned. The appeal of online luxury beauty retailers, such as Violet Grey, may help fill in the gap post-pandemic.
The article stated that Shiseido is looking to shed its stake in Violet Grey, and one source said that Violet Grey is working with investment bank Ohana. The business is expected to do around $15 million in sales for 2020.