Rahua Unveils Loyalty Program, Shows Customer Impact on CO2 Solution

Jun 11th, 2020
Jessie Kern
Ruhua's Beauty Is Power Loyalty Program is a three tiered system starting with Green Guardian status, then Beauty Warrior and eventually Ecoagent.
Ruhua's Beauty Is Power Loyalty Program is a three tiered system starting with Green Guardian status, then Beauty Warrior and eventually Ecoagent.

Rahua Amazon Beauty, Inc. has announced it will be rolling out a new loyalty program: Beauty Is Power. The program aims to give customers and stakeholders an understanding as to how by supporting the brand customers become a part of the CO2 solution.

Related: Rahua & Amazon Beauty Work to Save the Amazon Rainforest

Launching June 12, 2020 on the brand’s website, Beauty is Power will allow customers to see their contribution in real time through metrics and how every purchase helps sequester CO2 in the Amazon Rainforest–one bottle is equal to one acre–as well as protect endemic species in the Galapagos Islands.

Related: Envisioning Climate-positive Beauty

The brand hopes to make customers feel empowered when using its products and to inspire them to make sustainable choices in other areas of their lives.

A three tiered program, Ruhua Insider members will have the opportunity to move from Green Guardian status to Beauty Warrior, and eventually Ecoagent.

More in News
“Our outstanding results in fiscal 2023 underscore the power of the e.l.f. brand and the world class team at e.l.f. Beauty,” said Tarang Amin, e.l.f. Beauty's chairman and CEO. 'We grew net sales by 78% in Q4, marking our seventeenth consecutive quarter of net sales growth.'
e.l.f. Beauty's Fiscal 2023 Sales Jump 48%, Propelling Brand to #3 in Mass Color
The company's year-end fiscal 2023 cash and cash equivalents totaled $120.8 million, compared to $43.4 million at the close of fiscal 2022.
May 25th, 2023
Per Haut.AI, to tool effectively allows retailers to pivot from 'selling' to 'solving,' in-store and online.
Haut.AI, USP Solutions Partner for Personalized Phygital Skin AI Tool
The product combines clinical-level skin analysis with personalized recommendations in hopes of solving the problem of consumer compliance to ensure they continue routines to see results.
May 24th, 2023
Reese led LSU to a National Championship victory in the 2023 NCAA women's basketball March Madness tournament.
Mielle Names NCAA Athlete Angel Reese Brand Ambassador
Reese's partnership with the brand will include marketing, social media, events and a limited-edition product bundle.
May 24th, 2023
Go Green with Inoac Packaging Group
Sponsored
Go Green with Inoac Packaging Group
Inoac Packaging Group has been a leader in heavy and ultra-heavy wall PET packaging for over 30 years. Now clients seeking a more sustainable option can get the best of both worlds with our thin wall PET bottles and extrusion blow molding (EBM).
Apr 12th, 2023
Palacios joins Virtue after a long and successful career in the consumer brands industry, including global leadership positions at Procter and Gamble, Coty, and most recently, Google.
Virtue Labs Names Jose Luis Palacios CEO
Virtue Labs also received a growth equity round of financing led by Combe, Inc., its majority shareholder.
May 23rd, 2023
Earlier this year, founder Ariana Grande reacquired r.e.m. beauty from Forma Brands for about $15 million.
r.e.m. beauty Receives Strategic Investment From Sandbridge Capital
This partnership represents an opportunity to optimize r.e.m. beauty's global potential through continued product innovation, talent acquisition and geographic expansion to support the brand's surging global demand.
May 23rd, 2023
The products will launch via e-commerce in the summer months.
Monat Expands into France
The brand originally launched in the United States in 2014 and followed with its European launch in 2018.
May 22nd, 2023
Vacation is targeting 'leisure destinations” such as The Standard, Kith, Ace Hotel, Palisociety, Mondrian, Fellow Barber, C.O. Bigelow and more.
Vacation's $6M Series A Funding Will Drive US Retail Reach & New Hiring
The brand will leverage the new funding to develop new products and expand its U.S. distribution, including all doors of Ulta Beauty, Nordstrom and Anthropologie. It is also adding retailers such as Bluemercury, CIBO and Aerie.
May 22nd, 2023
Laneige has also expanded into the Middle East via Sephora, particularly the United Arab Emirates (UAE, pictured), Saudi Arabia, Kuwait, Qatar and Bahrain.
Inside Amorepacific's Expansion in the US, UK and Middle East
Laneige has expanded into the Middle East via Sephora, particularly the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar and Bahrain.
May 19th, 2023
Legge is a vegan who, like all drivers, endures hot, sweaty conditions in her line of work.
Indy 500 Driver Katherine Legge will Represent e.l.f. Skin at 2023 Race
As part of the brand partnership, the driver has created a vegan and cruelty-free routine with e.l.f. Skin products.
May 19th, 2023
Pecheux used the beauty brand icons and showed consumers how to create luminous skin with a hint of bronze, naturally–defined eyes and a peachy pop of color on the lips and cheeks.
YSL Beauté Launches Drop The Look Video Series
The first episode featured actress Yasmin Finney and the second episode features a fresh take on a couture summer glow starring model Lila Moss.
May 18th, 2023