Calvin Klein's first clean and environmentally conscious fragrance CK Everyone was granted a Material Health Certificate from Cradle to Cradle Products Innovation, validating that 100% of the chemicals meet the company's criteria for a safe, sustainable product.
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The certification is said to offer a solution to growing industry and consumer interest in knowing more about chemicals used in products. In turn, it provides manufacturers with a means of assessing, optimizing and verifying the product chemistries for safety and the environment.
According to Coty Inc., chemical substances in the fragrance were assessed and then given a silver level as a result of being compliant with Cradle to Cradle Products Innovation's material health requirements.