Miley Cyrus has joined Hims & Hers as a creative adviser. She will collaborate with the company on the Hers line of prescription skin care products, beginning with a series of new advertising campaigns and social content.
Hims previously partnered with Alex Rodriguez on male-centric makeup.
“While I struggled a lot with my skin when I was younger, I’ve learned that there isn’t a one-size-fits-all skin care routine—it needs to be personalized,” said Cyrus. “Hims & Hers makes the entire process incredibly simple, from the initial virtual consultation to the monthly subscription of products tailored just for me. In this new advisory role, I hope to work closely with the company and introduce my fans to an easier, more personalized skin care journey.”
“For many consumers, skin care routines particularly related to acne or aging can feel daunting and ineffective,” noted co-founder and CEO Andrew Dudum. “We’re thrilled to have Miley, who is an incredibly outspoken and passionate businesswoman in her own right, supporting our efforts to bring personalized skincare to a larger audience.”