Lakme India and Laura Mercier have teamed up with Perfect Corp. and Facebook to debut their virtual beauty AR Try On experience in Instagram Shops with lipstick products to start, and additional product categories to launch this summer.
AR Try On first launched in Instagram checkout in 2019 with a limited number of brands.
With the addition of the Perfect Corp. API, any merchant who utilizes Perfect Corp. for effect creation will be eligible to bring their AR experiences directly to Facebook Catalog, and catalog-backed surfaces like AR-enabled ads and Instagram Shops, as the pilot expands.
Alice Chang, Perfect Corp. founder and CEO, said: "We are excited to work with Facebook to further enhance the social shopping experience for users across Instagram and Facebook Shop through the integration of hyper-engaged AR beauty trials. There’s no denying the impact that social media platforms like Instagram continue to play in the consumer discovery and shopping journey. This integration underlines the importance of a streamlined beauty shopping experience with interactive AR beauty tech proven to drive conversion and enhance the overall consumer experience.”
Sue Young, head of Spark AR at Facebook, said: "We’re passionate about developing meaningful new ways to connect sellers and buyers, and augmented reality is already helping people explore products in a more personal, confident way. Now, with the integration of Perfect Corp.’s platform we can scale our paid and organic AR offerings and invite many more brands the opportunity to inspire Facebook communities to discover more products they’ll love.”