Coty has announced the introduction of a digitally enabled touchless fragrance testing device intended for use at beauty retailers within the next 12 months. Coty is partnering with Êverie, a French start-up specializing in smart devices, micro-dosing and diffusion technologies, to bring the tester to life.
Testing of the units at brick and mortar retail stores will begin this month in key European markets, followed by a planned trial in Asia later this year.
The device delivers a single droplet of liquid directly to an arm or a blotter, offering customers a less invasive testing experience.
The device also uses data to allow Coty, in partnership with retailers, to optimize the placement of the testers and the customer experience by ensuring beauty advisers are on the spot when needed.
In addition, it is able to work for weeks without a battery recharge and reduces perfume loss compared to traditional testers.
Claire Catherine-Mercier, VP retail experience, said: “Coty’s touch-less fragrance tester is a breakthrough innovation developed in partnership with Êverie. With the return of in-person shopping, the health and safety of our consumers are always at the forefront of our minds. Deploying a single drop of liquid to the skin with the same restitution as traditional testers, this new technology eliminates unnecessary waste and offers a safe, contact-free alternative for testing.”