Youth to the People Announces Appointments


Youth to the People has announced Tiffany Plater as the company’s first senior vice president of marketing, and Armine Charkhchyan as the company’s first senior vice president of operations and product development, effective immediately.

Previously: Estée Lauder Promotes Sue Fox to President, U.K. and Ireland

Plater has worked at brands such as Lancôme Paris, L’Oréal Paris, Mixa Skincare, Dark and Lovely, Garnier Fructis and Whole Blends, and Urban Decay. In her new role, Plater will continue to develop various cross-functional teams and work as a trusted partner to senior leadership.

Charkhchyan previously held positions at Drunk Elephant and Kate Somerville. She will spearhead new product development and drive the modernization of operations systems in her new role.

Joe Cloyes, co-founder of Youth To The People, said: "The past two years have been a period of incredible growth for Youth To The People and the addition of Tiffany and Armine to our executive team ensures we’re positioned to continue that momentum."

Greg Gonzalez, co-founder of Youth To The People, said: "Finding people that share our passion for the industry and commitment to sustainability and social justice is important to us. Armine and Tiffany not only come to us with a wealth of experience, but an enthusiasm for our broader company vision.”

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