Shiseido Company has announced that its China subsidiary Shiseido China Co., Ltd. and Boyu Capital are launching the Shiseido Beauty Innovations Fund to explore investment opportunities among China’s emerging brands in cosmetics and wellness, as well as in related technology companies such as e-commerce services and consumer experience technology.
The Shiseido Beauty Innovations Fund plans to further meet Chinese consumers’ diversified needs through enhancing the business portfolio in China, steadily strengthening growth in the region as a pillar of the company’s Medium-to-Long-Term Strategy “WIN 2023 and Beyond."
Previously: Shiseido Launches Fragrances on Tmall
Shiseido established the China Business Innovation and Investment Office (“CBI”) in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and new business development.
CBI will work with Boyu going forward to survey and identify target companies.