iNNBeauty Project Announces Minority Investment

iNNBeauty Project is available in all 490 Sephora stores.
iNNBeauty Project is available in all 490 Sephora stores.

iNNBeauty Project has announced it has received a minority investment led by consumer investors Strand Equity and Beechwood Capital. Terms of the transaction were not disclosed.

Previously: Merit Receives $20 Million Series A Funding

Funds will be allocated toward growing the brand and supporting its nationwide launch in Sephora. 

iNNBeauty Project is available in all 490 Sephora stores, 200 Sephora x Kohl’s stores and Sephora online.

Jen Shane, co-founder of iNNBeauty Project, said: "The beauty editor community is notoriously difficult to impress, so the reason we are receiving so much support is because our products truly perform. At iNNBeauty Project, we custom build every formula from the ground up and take a holistic and creative approach to helping each skin concern. I thoroughly research the latest active ingredients and manufacturing processes and review medical journals to find proven ingredients often overlooked by skin care brands. This gives our products the superior efficacy, innovative textures, and ingredient stories that consumers are actively looking for. I am passionate about making high-quality, clean formulations with exceptional efficacy accessible to a wider audience. Quality skin care shouldn’t have to be reserved for special occasions.”

Alisa Metzger, co-founder of iNNBeauty Project, said: "Our time is now. With the omnichannel expansion into Sephora and Sephora x Kohl’s we have an incredible opportunity to become a household name. We are committed to investing in People, Product, and Process. Bringing on key roles in operations and finance, as well as investing in marketing, will allow us to flawlessly execute our Sephora launch and introduce our brand to millions of consumers. Our emphasis on innovation is always at the heart of everything we do; we will continue to amplify our core products and blow consumers away with new formulations. Jen and I are thrilled to have Strand Equity and Beechwood Capital as our partners. They have incredible knowledge of the beauty space and acutely understand the power of Sephora. Their confidence in and support of our vision will help our push into new retail doors, allowing us to become more accessible to the masses.”

George Song, vice president at Strand Equity, said: "iNNBeauty Project is showing the beauty industry that clean, effective skincare can also be kind to your wallet and the planet. We’re incredibly thrilled to partner with Alisa, Jen, and their growing team as they build the next iconic beauty brand."

Larry Kahn, managing partner, Beechwood Capital, said: “Beechwood Capital is excited to partner with iNNBeauty Project as they continue to expand their product line, their team and launch into Sephora and Sephora X Kohl's. We were blown away by Alisa and Jen’s vision, the brand’s unique selling proposition, and believe that the roster of products fill a long-standing gap in the market for truly efficacious, simple ritual-based skincare products at an accessible price point.”

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