Love Beauty and Planet is donating up to $150,000 to National Forest Foundation as part of its #PlanItForThePlanet campaign that asks shoppers to shop before December 4, 2021, to reduce carbon emissions on the planet.
Until December 4, for every use of the #PlanItforthePlanet hashtag on social media, Love Beauty and Planet will donate $19.99 (the average value of rush shipping), up to $150,000, to the National Forest Foundation's reforestation efforts, which will support the planting of 150,000 trees.
Love Beauty and Planet worked with Josué C. Velázquez Martínez, director of the sustainable logistics initiative at MIT, to determine that on average, rush shipping produces 40% more carbon emissions than ground shipping.
Sonika Malhotra, senior global brand director of Love Beauty and Planet, said: "We were stunned to see the planet impact that rush shipping can have and knew we had to lead with action. We love the spirit behind #PlanItForPlanet and how easy it is for holiday shoppers to participate with this small act of love for the planet."
Velázquez Martínez said: "We all can appreciate the convenience and benefits of shopping online, and it's easier than ever to get products shipped to us sooner...according to the growth rate, data forecasts a nearly 15% increase in rush shipping in 2021. In my work with MIT's Sustainable Supply Chain Lab, we're working to shed light on what can easily go unnoticed when you select rush shipping—the impact on our planet."