Paula's Choice is launching at Sephora on February 25, 2021, according to the brand's Instagram.
The rollout will start with a digital-first launch of 25 products, followed by a full U.S. retail distribution in all 455 stores in April.
The launch will introduce the first CLINICAL Niacinamide 20% Treatment, along with Paula’s Choice best-selling 2% BHA Liquid Exfoliant and Boosters.
Product launching in store include:
- 2% BHA Liquid Exfoliant, $29.50
- C15 Super Booster, $49
- Clinical 1% Retinol Treatment, $58
- Clinical Niacinamide 20% Treatment, $48
- Resist Youth-Extending Daily Hydrating Fluid SPF 50, $33
- 25% AHA + 2% BHA Exfoliant Peel, $39
“For over 25 years, we have been empowering our customers with more than just proven products— we’ve given them the exact research and truth they need to take the best care of their skin. Our partnership with Sephora is a natural one. Their best-in-class standards, inspiring community engagement, experiential omnichannel expertise, and unrivaled education program perfectly align with our strategic vision,” says Tara Poseley, CEO of Paula’s Choice. “We’re so excited to bring both new and existing customers a truly unmatched experience.”